Looking to the future
As we look to the road ahead, it’s clear that we have an upward climb ahead of us. External factors mean our costs are rising significantly and, like many charities, we are working hard to grow our income in a challenging environment.
But, with your help, we know these challenges are not insurmountable. Our new organisational strategy, launching in 2027, will set out how we will make sure we continue to be there for those who need us.
The way people discover, engage with, donate to, and stay connected to charities is changing and we are making sure we evolve to keep pace with this. To have the greatest impact on our patients and the community we serve, we are channelling all our efforts and resources into increasing our fundraising income.
While our training offer widens, our public voice is getting louder on the issues that matter. By sharing our expertise and building on the successes you’ve read about in our impact report, we will extend the impact of our service far beyond the roadside, supporting safer, stronger, and better prepared communities.