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paramedic in helicopter with flight helmet

Our Values

Our values
and behaviours

Whether we are on the frontline treating patients, engaging our community to raise vital funds, or supporting the team to ensure we can provide the best possible care – we are all in this together.

Having a set of values to underpin our everyday actions means we can keep ourselves on track to protect, save and revive lives in our community.

These values and behaviours act as our compass, guiding us as we deliver our work. They are more than words on paper, but something that we seek to embody in our actions, interactions, and decisions.

We are kind to ourselves and each other

We are welcoming and take time to listen

We are compassionate and conscientious

We put patients at the heart of everything we do. 

We are passionate about the positive difference we make. 

We remain true to our purpose. 

We are open, honest, and transparent. 

We respect and trust each other. 

We are fair and do not judge

We learn from our mistakes. 

We are professional and proud of our work. 

We do everything in our power to make a difference

We strive to be the best we possibly can be. 

We are innovative and forward thinking

We constantly look to learn and improve

We are united by our mission. 

We collaborate to achieve our goals. 

We support and appreciate each other. 

We share our expertise and learn from others

We celebrate our successes. 


We exist to give everybody within our community the best chance of surviving and recovering from an emergency. 

We’ve come a long way since we were first set up in 1999. We’ve continued to evolve and expand our service. But we want to go further. Our strategy for 2022-2025 sets out our vision for the future and the steps that we will take towards our mission over the next three years.