Where Your Money Goes
As an independent charity, we receive no government or National Lottery funding. We rely solely on the generosity of our supporters to bring critical care to our community when it matters most.
Like all charities, we are governed by a Board of Trustees. These volunteers monitor our expenditure and ensure that we operate within the relevant regulations and guidelines.
We need to raise over £10 million a year to operate.
Giving patients the best possible chance when the worst happens.
Generating funds
Support costs
Governance
For more information about how we invest your donations, see our annual review and governance page.
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The Thames Valley Air Ambulance website makes use of the following types of cookies:
| Cookie | Duration | Description |
|---|---|---|
| salt_recent_events | 1 month | This cookie monitors which event pages the user has visited, in order to provide them a list of recently visited event pages. This cookie is only used to improve the user's experience of our website. |
| salt_recent_post | 1 month | This cookie monitors which web stories the user has read, in order to provide them a list of recently read stories. This cookie is only used to improve the user's experience of our website. |
| Cookie | Duration | Description |
|---|---|---|
| _ga | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
| _gat_gtag_UA_77930033_1 | 1 minute | This cookie is used by Google Tag Manager to store and track website conversions. |
| _gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form. |
| _hjAbsoluteSessionInProgress | 30 minutes | This cookie is used by Hotjar to detect the first pageview session of a user. This is a True/False flag set by the cookie. |
| _hjFirstSeen | 30 minutes | This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions. |
| _hjid | 1 year | This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. |
| _hjIncludedInPageviewSample | 30 minutes | This cookie is set to let Hotjar know whether a visitor is included in the data sampling defined by our site's pageview limit. |
| _hjIncludedInSessionSample | 2 minutes | This cookie is set to let Hotjar know whether a visitor is included in the data sampling defined by the website's daily session limit. |
| _hjTLDTest | session | This cookie is set by HotJar. When the Hotjar script executes they try to determine the most generic cookie path to use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, HotJar try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. |
| VISITOR_INFO1_LIVE | 5 months 27 days | This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. |
| YSC | session | This cookies is set by Youtube and is used to track the views of embedded videos. |
| Cookie | Duration | Description |
|---|---|---|
| _fbp | 3 months | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
| fr | 3 months | The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. |
| IDE | 1 year 24 days | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. |
| test_cookie | 15 minutes | This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies. |
