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Cookies policy

Version: 2.0
Released: 23rd October 2019

Thames Valley Air Ambulance (TVAA) makes use of cookies to function correctly and to provide the best user experience possible for you, the visitor.  If you continue to use this site, you are giving consent for the site to use cookies on this device.  This method of implied consent is in accordance with the Information Commissioner’s directives.

what are cookies?

A cookie is a small text marker stored on your computer that enables us to track the use of our website.

When you visit our website we will collect data from your computer or other device such as a smartphone or tablet using “cookies”. 

Cookies are created by your web browser when you visit our website. Every time you go back to the website, your browser will send the cookie file back to the website’s server. They improve your experience of using our website, for example, by remembering your preference settings so that you are presented with information likely to be most relevant to you, and by measuring your use of the website to enable us to continuously improve our website to ensure that it meets your needs.

Cookies can also be used to show you relevant TVAA content on social media services such as Facebook – these are known as ‘retargeting’ or ‘advertising’ cookies.

If you visit our website as an anonymous visitor (e.g. you switch off cookies), TVAA may still collect certain information from your browser, such as the IP address (an IP address is a number that can uniquely identify a computer or other internet device).

Types of cookies

TVAA’s website makes use of the following types of cookies:

controlling or deleting cookies

While no sensitive data is stored within these cookies, we do record personal information in the form of an IP address. If you wish to ensure that no cookies are created on your device, you are free to use your web browser’s settings to turn off cookies.

For further information, please see the Information Commissioner’s website or the All About Cookies website.

Please be aware that restricting cookies may impact the functionality of our website.

third-party cookies

Our website may contain hyperlinks to websites owned and operated by other organisations. These third-party websites have their own privacy policies, including policies on their use of cookies, and we urge you to review them. They will govern the use of personal information you submit, or which is collected by cookies whilst visiting these websites.

We cannot accept any responsibility or liability for the privacy practices of such third-party websites and your use of such websites is at your own risk.

current cookies

Please note that, of the list of cookie providers below, some may distribute the cookie information gathered with other third-party websites for the purpose of activity tracking. You can find out more about the policy of each cookie provider on their respective privacy pages.

We use:

_fbpFacebookUsed by Facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers.Targeting/Advertising 3 monthshttps://www.facebook.com/policies/cookies/
__utmaGoogle AnalyticsStores the number of visits of a user, the time of their first visit, the previous visit, and the current visit. It does not contain any personal information and is used only for analytical purposes. Performance2 years from set/updatehttps://tools.google.com/dlpage/gaoptout?hl=en
__utmzGoogle AnalyticsThis performance cookie stores where a user came from (e.g. search engine, search keyword, link).Performance6 months from set/updatehttps://tools.google.com/dlpage/gaoptout?hl=en
_ga and _gidGoogle AnalyticsUsed to distinguish between website users in Google Analytics.Performance2 years and 2 hourshttps://tools.google.com/dlpage/gaoptout?hl=en
_gat_UA-XXXXXXXX-X (where the Xs are replaced by the Google Analytics ID number)Google AnalyticsUsed to moderate calls to the Google Analytics service.Performance1 minutehttps://tools.google.com/dlpage/gaoptout?hl=en
_hjClosedSurveyInvitesHotjarThis cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.Functionality365 dayshttps://help.hotjar.com/hc/en-us/articles/360002735873-How-to-Stop-Hotjar-From-Collecting-your-Data
_hjDonePollsHotjarThis cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.Functionality365 days https://help.hotjar.com/hc/en-us/articles/360002735873-How-to-Stop-Hotjar-From-Collecting-your-Data
_hjMinimizedPollsHotjarThis cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.Functionality365 days https://help.hotjar.com/hc/en-us/articles/360002735873-How-to-Stop-Hotjar-From-Collecting-your-Data
_hjIncludedInSampleHotjarThis session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.Performance365 days https://help.hotjar.com/hc/en-us/articles/360002735873-How-to-Stop-Hotjar-From-Collecting-your-Data
_hjShownFeedbackMessageHotjarThis cookie is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if they navigate to another page where it is set to show.Functionality365 days https://help.hotjar.com/hc/en-us/articles/360002735873-How-to-Stop-Hotjar-From-Collecting-your-Data
_hjidHotjarThis cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID.Performance365 days https://help.hotjar.com/hc/en-us/articles/360002735873-How-to-Stop-Hotjar-From-Collecting-your-Data
__unamShareThisSet as part of the ShareThis service and monitors “click-stream” activity, e.g. web pages viewed, navigation from page to page, time spent on each page etc. The ShareThis service only identifies a user if they have separately signed up with ShareThis for a ShareThis account and given them consent. Checks how long you stay on a site: when a visit starts and ends. It does not contain any personal information and is used only for analytical purposes.Performance14 monthshttps://sharethis.com/privacy/
cookieconsent_statusWebsiteStores whether the user has accepted the cookie message or not.Functionality365 dayshttps://www.allaboutcookies.org/manage-cookies/stop-cookies-installed.html
salt_recent_postWebsiteUsed to display recently visited articles.Functionality1 monthhttps://www.allaboutcookies.org/manage-cookies/stop-cookies-installed.html
salt_recent_eventsWebsiteUsed to display recently visited events.Functionality1 monthhttps://www.allaboutcookies.org/manage-cookies/stop-cookies-installed.html
salt_recent_volunteerWebsiteUsed to display recently visited volunteer pagesFunctionality1 monthhttps://www.allaboutcookies.org/manage-cookies/stop-cookies-installed.html
salt_recent_searchWebsiteUsed to display recently visited searches.Functionality1 monthhttps://www.allaboutcookies.org/manage-cookies/stop-cookies-installed.html