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Cookies

Cookies policy

Version: 3.0
Released: 29 April 2021
Reviewed: 30 March 2023

The Thames Valley Air Ambulance (TVAA) website makes use of cookies to function correctly and to provide the best user experience possible for you, the visitor.

In order to comply with the Information Commissioner’s directives, all non-necessary cookies are disabled as default. Continuing to use our website does not constitute valid consent, and non-necessary cookies are only active once you have given clear consent by opting in.

what are cookies?

A cookie is a small text file stored on your computer that enables us to track the use of our website.

When you visit our website we will collect data from your computer or other device such as a smartphone or tablet using “cookies”.

Cookies are created by your web browser when you visit our website. Every time you go back to the website, your browser will send the cookie file back to the website’s server. They improve your experience of using our website, for example, by remembering your preference settings so that you are presented with information likely to be most relevant to you, and by measuring your use of the website to enable us to continuously improve our website to ensure that it meets your needs.

Cookies can also be used to show you relevant TVAA content on social media services such as Facebook – these are known as ‘retargeting’ or ‘advertising’ cookies.

The information we collect through cookies is anonymous and we are not able to attribute it to, or use it to identify, individuals.

Types of cookies

TVAA’s website makes use of the following types of cookies:

third-party cookies

Our website may contain hyperlinks to websites owned and operated by other organisations. These third-party websites have their own privacy policies, including policies on their use of cookies, and we urge you to review them. They will govern the use of personal information you submit, or which is collected by cookies whilst visiting these websites.

We cannot accept any responsibility or liability for the privacy practices of such third-party websites and your use of such websites is at your own risk.

The third-party cookies used on our websites are used mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website. You can find out more about the policy of each cookie provider on their respective privacy pages.

controlling or deleting cookies

You can manage and customise your cookies preferences by enabling or disabling the cookie categories on the popup according to your preferences. Please be aware that restricting cookies may impact the functionality of our website.

Privacy Overview

You can manage and customise your cookies preferences by enabling or disabling the cookie categories on the popup according to your preferences. Please be aware that restricting cookies may impact the functionality of our website.

The Thames Valley Air Ambulance website makes use of the following types of cookies:




  • Strictly Necessary Cookies – these cookies are essential in order to enable you to move around the website and use its features. Without these cookies services you have asked for such as our donation page, cannot be provided.

  • Performance Cookies – these cookies collect information about how you use our website, for example which pages you most frequently visit, or if you receive error messages. These cookies don’t collect any information that could identify a visitor. All the information collected by these cookies is aggregated and therefore anonymous. They are only used to improve how our website works.

  • Functional Cookies – these cookies remember choices you have made on our website in order to improve your experience. This could include your username, language or the region you are in. The information these cookies collect may be anonymised and only apply to your browsing activity on our website.

  • Targeting Cookies or Advertising Cookies – these cookies collect information about your browsing habits to make advertising relevant to you and your interests.

Always Enabled


In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. For further information, please see the Information Commissioner’s website or the All About Cookies website

Should you decide to change your preferences later, you can click the “Cookies” link at the footer of our website to return to this page.