accountarrow-down-linearrow-downarrow-left arrow-right arrow-up closedownload emailFacebookgrid-view instagramlinkedin list-view location notch-bottomnotch-topphonepinterestplay scroll-altscrollsearchtwitterwhatsappyoutube

Cookies

Cookies policy

Version: 6.0
Released: 17th September 2026

The Thames Valley Air Ambulance (TVAA) website makes use of cookies to function correctly and to provide the best user experience possible for you, the visitor.

In order to comply with the Information Commissioner’s directives, all non-necessary cookies/similar technologies used on our website are disabled as default. Continuing to use this website does not constitute valid consent, and non-necessary cookies/similar technologies are only active once you have given clear consent by opting in.

For more information about how we use your personal data and the actions you can take to control your personal data, please see our privacy policy.

What are cookies and similar technologies?

A cookie is a small text file stored on your computer that enables us to track the use of our website.

When you visit our website, we will collect data from your computer or other device such as a smartphone or tablet using “cookies” or similar technologies.

Cookies are created by your web browser when you visit our website. Every time you go back to the website, your browser will send the cookie file back to the website’s server. They improve your experience of using our website, for example, by remembering your preference settings so that you are presented with information likely to be most relevant to you, and by measuring your use of the website to enable us to continuously improve our website to ensure that it meets your needs.

Cookies and similar technologies can also be used to show you relevant TVAA content on social media services such as Facebook – these are known as ‘retargeting’ or ‘advertising’ cookies.

Although a majority of cookies and similar technologies do not directly store personal data that could identify you, they may be based on uniquely identifying your browser or internet device to be able to take desired actions, such as providing personalised advertising based off your device’s behaviour on our website.

While the term “cookies” traditionally refers to small text files stored by your browser, we also use other client-side technologies such as Local Storage, Session Storage, and IndexedDB to store or retrieve information on your device. These technologies serve similar purposes, such as enabling core functionality, improving performance, and personalising your experience. For simplicity, we will refer to all these technologies collectively as “cookies” throughout this policy, and they are categorised in the same way as cookies to make it easy for you to understand what they are used for and whether you wish to consent or object. Please see the information in tables below for further detail. 

Types of cookies

TVAA’s website makes use of the following types of cookies:

Our website uses first-party and third-party cookies. First-party cookies are set directly by the website you are visiting. They help the site function properly and remember things like your preferences, items in your basket, or that you are logged in. Only the website you are on can access these cookies. The third-party cookies are set by someone other than the website you are visiting—for example, by analytics, advertising, or embedded services such as video players or payment providers. These cookies can track your activity across different websites and are often used for things like measuring how our site is used or showing relevant adverts on other platforms.

Third-party websites

Our website may contain hyperlinks to websites owned and operated by other organisations. These third-party websites have their own privacy policies, including policies on their use of cookies and similar technologies, and we urge you to review them. They will govern the use of personal information you submit, or which is collected by cookies whilst visiting these websites.

We cannot accept any responsibility or liability for the privacy practices of such third-party websites and your use of such websites is at your own risk.

Controlling or deleting cookies

When you first visit our website with a new device, a cookie pop-up will appear that requires you to set cookie preferences for each cookie category. We will remember these preferences for us to six months, at which point we then ask you to re-confirm preferences via the same pop-up upon the device’s next visit to our website. Should we add new cookies or change the way we use our current cookies, we will ask you to confirm cookies preferences again when we make those changes.

You can also amend your cookie preferences at any time by clicking the cookie icon visible on every webpage. When this icon is clicked, you will be shown the same cookie information you would have seen if you had selected ‘Customise preferences’ in the initial cookie pop up.  At this stage you will be able to toggle your consent for each cookie category. You will not have the option to reject necessary cookies when you manage your cookie preferences because these cookies are necessary for our site function properly. 

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block or delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.

If you are using any other web browser, please visit your browser’s official support documents. For further information, please see the Information Commissioner’s website or the All About Cookies website. Please be aware that restricting cookies may impact the functionality of our website.

Please note that should you change your preferences to reject cookies which you had previously consented too, although we will stop collecting data from these cookies they may remain on your device until you clear them.

Current list of cookies used by our website

Necessary

Necessary cookies are required to enable the basic features of this site while maintaining security.

Functional

Functional cookies allow our website to remember the choices you make and provide enhanced, more personalised features. These cookies are not strictly necessary for the site to operate, but they enable important functions that improve your experience.

Performance

These cookies collect information about how you use our website, for example which pages you most frequently visit, or if you receive error messages. These cookies don’t collect any information that could identify a visitor. All the information collected by these cookies is aggregated and therefore anonymous. They are only used to improve how our website works.

Advertisement

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

 

Manage cookie preferences

Always Active

Necessary cookies are required to enable the basic features of this site while maintaining security.

Always Active

Functional cookies allow our website to remember the choices you make and provide enhanced, more personalised features. These cookies are not strictly necessary for the site to operate, but they enable important functions that improve your experience.

Always Active

These cookies collect information about how you use our website, for example which pages you most frequently visit, or if you receive error messages. These cookies don’t collect any information that could identify a visitor. All the information collected by these cookies is aggregated and therefore anonymous. They are only used to improve how our website works.

Always Active

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.