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Cookies

Cookies policy

Version: 3.0
Released: 29 April 2021

The Thames Valley Air Ambulance (TVAA) website makes use of cookies to function correctly and to provide the best user experience possible for you, the visitor. 

In order to comply with the Information Commissioner’s directives, all non-necessary cookies are disabled as default. Continuing to use our website does not constitute valid consent, and non-necessary cookies are only active once you have given clear consent by opting in.

what are cookies?

A cookie is a small text file stored on your computer that enables us to track the use of our website.

When you visit our website we will collect data from your computer or other device such as a smartphone or tablet using “cookies”. 

Cookies are created by your web browser when you visit our website. Every time you go back to the website, your browser will send the cookie file back to the website’s server. They improve your experience of using our website, for example, by remembering your preference settings so that you are presented with information likely to be most relevant to you, and by measuring your use of the website to enable us to continuously improve our website to ensure that it meets your needs.

Cookies can also be used to show you relevant TVAA content on social media services such as Facebook – these are known as ‘retargeting’ or ‘advertising’ cookies.

The information we collect through cookies is anonymous and we are not able to attribute it to, or use it to identify, individuals.

Types of cookies

TVAA’s website makes use of the following types of cookies:

third-party cookies

Our website may contain hyperlinks to websites owned and operated by other organisations. These third-party websites have their own privacy policies, including policies on their use of cookies, and we urge you to review them. They will govern the use of personal information you submit, or which is collected by cookies whilst visiting these websites.

We cannot accept any responsibility or liability for the privacy practices of such third-party websites and your use of such websites is at your own risk.

The third-party cookies used on our websites are used mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website. You can find out more about the policy of each cookie provider on their respective privacy pages.

controlling or deleting cookies

You can manage and customise your cookies preferences by enabling or disabling the cookie categories on the popup according to your preferences. Please be aware that restricting cookies may impact the functionality of our website.

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Always Enabled

These cookies are essential in order to enable you to move around the website and use its features. Without these cookies services you have asked for such as our donation page, cannot be provided.

These cookies remember choices you have made on our website in order to improve your experience. This could include your username, language or the region you are in. The information these cookies collect may be anonymised and only apply to your browsing activity on our website.

CookieDurationDescription
salt_recent_events1 monthThis cookie monitors which event pages the user has visited, in order to provide them a list of recently visited event pages. This cookie is only used to improve the user's experience of our website.
salt_recent_post1 monthThis cookie monitors which web stories the user has read, in order to provide them a list of recently read stories. This cookie is only used to improve the user's experience of our website.

These cookies collect information about how you use our website, for example which pages you most frequently visit, or if you receive error messages. These cookies don’t collect any information that could identify a visitor. The information collected by these cookies is aggregated and therefore anonymous. They are only used to improve how our website works.

CookieDurationDescription
_ga2 yearsThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gat_gtag_UA_77930033_11 minuteThis cookie is used by Google Tag Manager to store and track website conversions.
_gid1 dayThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
_hjAbsoluteSessionInProgress30 minutesThis cookie is used by Hotjar to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen30 minutesThis is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.
_hjid1 yearThis cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_hjIncludedInPageviewSample30 minutesThis cookie is set to let Hotjar know whether a visitor is included in the data sampling defined by our site's pageview limit.
_hjIncludedInSessionSample2 minutesThis cookie is set to let Hotjar know whether a visitor is included in the data sampling defined by the website's daily session limit.
_hjTLDTestsessionThis cookie is set by HotJar. When the Hotjar script executes they try to determine the most generic cookie path to use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, HotJar try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.
VISITOR_INFO1_LIVE5 months 27 daysThis cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
YSCsessionThis cookies is set by Youtube and is used to track the views of embedded videos.

These cookies collect information about your browsing habits to make advertising relevant to you and your interests.

CookieDurationDescription
_fbp3 monthsThis cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
fr3 monthsThe cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE1 year 24 daysUsed by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
test_cookie15 minutesThis cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.


In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. For further information, please see the Information Commissioner’s website or the All About Cookies website.

Should you decide to change your preferences later, you can click the “Cookies” link at the footer of our website to return to this page.