Cookies
Cookies policy
Version: 6.0
Released: 17th September 2026
The Thames Valley Air Ambulance (TVAA) website makes use of cookies to function correctly and to provide the best user experience possible for you, the visitor.
In order to comply with the Information Commissioner’s directives, all non-necessary cookies/similar technologies used on our website are disabled as default. Continuing to use this website does not constitute valid consent, and non-necessary cookies/similar technologies are only active once you have given clear consent by opting in.
For more information about how we use your personal data and the actions you can take to control your personal data, please see our privacy policy.
What are cookies and similar technologies?
A cookie is a small text file stored on your computer that enables us to track the use of our website.
When you visit our website, we will collect data from your computer or other device such as a smartphone or tablet using “cookies” or similar technologies.
Cookies are created by your web browser when you visit our website. Every time you go back to the website, your browser will send the cookie file back to the website’s server. They improve your experience of using our website, for example, by remembering your preference settings so that you are presented with information likely to be most relevant to you, and by measuring your use of the website to enable us to continuously improve our website to ensure that it meets your needs.
Cookies and similar technologies can also be used to show you relevant TVAA content on social media services such as Facebook – these are known as ‘retargeting’ or ‘advertising’ cookies.
Although a majority of cookies and similar technologies do not directly store personal data that could identify you, they may be based on uniquely identifying your browser or internet device to be able to take desired actions, such as providing personalised advertising based off your device’s behaviour on our website.
While the term “cookies” traditionally refers to small text files stored by your browser, we also use other client-side technologies such as Local Storage, Session Storage, and IndexedDB to store or retrieve information on your device. These technologies serve similar purposes, such as enabling core functionality, improving performance, and personalising your experience. For simplicity, we will refer to all these technologies collectively as “cookies” throughout this policy, and they are categorised in the same way as cookies to make it easy for you to understand what they are used for and whether you wish to consent or object. Please see the information in tables below for further detail.
Types of cookies
TVAA’s website makes use of the following types of cookies:
- Strictly Necessary Cookies – these cookies are essential in order to enable you to move around the website and use its features while also maintaining an appropriate level of security. Without these cookies services you have asked for such as our donation page, cannot be provided.
- Functional Cookies – these cookies remember choices you have made on our website to improve your experience. This could include your username, language or the region you are in. The information these cookies collect only applies to your browsing activity on our website.
- Performance or Analytics Cookies – these cookies collect information about how you use our website. For example, which pages and links you most frequently visit, which do not get used, error messages you received and what caused them. All the information collected by performance cookies are aggregated together to analyse overall patterns rather than individual activity, with the aim of improving our website.
- Targeting Cookies or Advertising Cookies – these cookies collect information about your browsing habits to make advertising relevant to you and your interests. We may work with trusted partners to collect this information and use this to target advertising to you on their platforms or other third-party sites.
Our website uses first-party and third-party cookies. First-party cookies are set directly by the website you are visiting. They help the site function properly and remember things like your preferences, items in your basket, or that you are logged in. Only the website you are on can access these cookies. The third-party cookies are set by someone other than the website you are visiting—for example, by analytics, advertising, or embedded services such as video players or payment providers. These cookies can track your activity across different websites and are often used for things like measuring how our site is used or showing relevant adverts on other platforms.
Third-party websites
Our website may contain hyperlinks to websites owned and operated by other organisations. These third-party websites have their own privacy policies, including policies on their use of cookies and similar technologies, and we urge you to review them. They will govern the use of personal information you submit, or which is collected by cookies whilst visiting these websites.
We cannot accept any responsibility or liability for the privacy practices of such third-party websites and your use of such websites is at your own risk.
Controlling or deleting cookies
When you first visit our website with a new device, a cookie pop-up will appear that requires you to set cookie preferences for each cookie category. We will remember these preferences for us to six months, at which point we then ask you to re-confirm preferences via the same pop-up upon the device’s next visit to our website. Should we add new cookies or change the way we use our current cookies, we will ask you to confirm cookies preferences again when we make those changes.
You can also amend your cookie preferences at any time by clicking the cookie icon visible on every webpage. When this icon is clicked, you will be shown the same cookie information you would have seen if you had selected ‘Customise preferences’ in the initial cookie pop up. At this stage you will be able to toggle your consent for each cookie category. You will not have the option to reject necessary cookies when you manage your cookie preferences because these cookies are necessary for our site function properly.
In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block or delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.
If you are using any other web browser, please visit your browser’s official support documents. For further information, please see the Information Commissioner’s website or the All About Cookies website. Please be aware that restricting cookies may impact the functionality of our website.
Please note that should you change your preferences to reject cookies which you had previously consented too, although we will stop collecting data from these cookies they may remain on your device until you clear them.
Current list of cookies used by our website
Necessary cookies are required to enable the basic features of this site while maintaining security.
| Cookie |
Duration |
Description |
| hmt_id | 1 month | Used to help detect automated or abusive requests and protect site integrity. |
| wt_consent | 1 year | The WebToffee GDPR Cookie Consent plugin sets this cookie to store the user’s consent preferences, allowing the website to recognise those choices on future visits. The cookie does not collect or store any personal or identifiable information about the visitor. |
| wpEmojiSettingsSupports | session | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user's browser can display emojis properly. |
| PHPSESSID | 3 months | This cookie is native to PHP applications. The cookie stores and identifies a user's unique session ID to manage user sessions on the website. |
| rc::a | never | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
| rc::c | session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
| AWSALBCORS | 7 days | AWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. |
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| _GRECAPTCHA | 6 months | Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks. |
| rc::f | never | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
| rc::b | session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
| m | 1 year 1 month 4 days | Stripe sets this cookie for fraud prevention purposes. It identifies the device used to access the website, allowing the website to be formatted accordingly. |
| __stripe_mid | 1 year | This cookie is set by Stripe payment gateway. Used by Stripe to process payments securely and help prevent fraudulent transactions. |
| __stripe_sid | 1 hour | This cookie is set by Stripe payment gateway. Used by Stripe to process payments securely and help prevent fraudulent transactions. |
| ASP.NET_SessionId | session | Issued by Microsoft's ASP.NET Application, this cookie stores session data during a user's website visit. |
| __Secure-YNID | 6 months | Google cookie used to store user preferences and support service reliability (e.g., detecting and resolving playback feature issues). |
| AWSALB | 7 days | Used by AWS Application Load Balancer to route requests to the appropriate backend server. |
| fundraiseup_cid | 1 year 1 month 4 days | Identifies a user's browser to detect and prevent fraudulent transactions. Without this cookie, the platform cannot maintain security controls or prevent bad actors from making fraudulent donations. |
Functional cookies allow our website to remember the choices you make and provide enhanced, more personalised features. These cookies are not strictly necessary for the site to operate, but they enable important functions that improve your experience.
| Cookie |
Duration |
Description |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages |
| VISITOR_INFO1_LIVE | 6 months | This cookie is set by YouTube and is used to track user preferences and interactions with embedded YouTube videos. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
| ytidb::LAST_RESULT_ENTRY_KEY | never | Stores information about user interaction with YouTube content to support navigation and user experience improvements. |
| yt-remote-device-id | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
| yt-remote-session-name | session | The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video. |
| yt-remote-fast-check-period | session | The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos. |
| yt-remote-session-app | session | The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player. |
| yt-remote-cast-available | session | The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player. |
| yt-remote-cast-installed | session | The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video. |
| fundraiseup_func | session | Stores user preferences and interaction history to enable personalised features. For example, this cookie remembers when a visitor has seen a reminder element or tracks location-based preferences to customise the donation experience. |
| __cflb | 1 hour | The __cflb cookie allows Cloudflare to return an end user to the same customer origin for a specific period of time configured by the customer. This allows the end user to have a seamless experience. |
| salt_recent_post | 1 month | This cookie monitors which web stories the user has read, in order to provide them a list of recently read stories. This cookie is only used to improve the user's experience of our website. |
| VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user's cookie consent state for the current domain. |
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
| Cookie |
Duration |
Description |
| _fbp | 3 months | Facebook sets this cookie to store and track interactions. |
| _gcl_au | 3 months | Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services. |
| test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user's browser supports cookies. |
| __Secure-ROLLOUT_TOKEN | 6 months | YouTube sets this cookie to manage feature rollout and experimentation. It helps Google control which new features or interface changes are shown to users as part of testing and staged rollouts, ensuring consistent experience for a given user during an experiment. |
| yt.innertube::nextId | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. Used by YouTube to manage internal API requests and interaction data, supporting content delivery, recommendations, and advertising-related optimisation. |
| yt.innertube::requests | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. Used by YouTube to manage internal API requests and interaction data, supporting content delivery, recommendations, and advertising-related optimisation. |
| NID | 6 months | Google sets the cookie for advertising purposes; to limit the number of times the user sees an ad, to unwanted mute ads, and to measure the effectiveness of ads. |
Manage cookie preferences
Cookie
hmt_id
Duration
1 month
Description
Used to help detect automated or abusive requests and protect site integrity.
Cookie
wt_consent
Duration
1 year
Description
The WebToffee GDPR Cookie Consent plugin sets this cookie to store the user’s consent preferences, allowing the website to recognise those choices on future visits. The cookie does not collect or store any personal or identifiable information about the visitor.
Cookie
wpEmojiSettingsSupports
Duration
session
Description
WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user's browser can display emojis properly.
Cookie
PHPSESSID
Duration
3 months
Description
This cookie is native to PHP applications. The cookie stores and identifies a user's unique session ID to manage user sessions on the website.
Cookie
rc::a
Duration
never
Description
This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
Cookie
rc::c
Duration
session
Description
This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
Cookie
AWSALBCORS
Duration
7 days
Description
AWSALB is a cookie generated by the Application load balancer in the Amazon Web Services.
Cookie
__cf_bm
Duration
1 hour
Description
This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
Cookie
_GRECAPTCHA
Duration
6 months
Description
Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.
Cookie
rc::f
Duration
never
Description
This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
Cookie
rc::b
Duration
session
Description
This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
Cookie
m
Duration
1 year 1 month 4 days
Description
Stripe sets this cookie for fraud prevention purposes. It identifies the device used to access the website, allowing the website to be formatted accordingly.
Cookie
__stripe_mid
Duration
1 year
Description
This cookie is set by Stripe payment gateway. Used by Stripe to process payments securely and help prevent fraudulent transactions.
Cookie
__stripe_sid
Duration
1 hour
Description
This cookie is set by Stripe payment gateway. Used by Stripe to process payments securely and help prevent fraudulent transactions.
Cookie
ASP.NET_SessionId
Duration
session
Description
Issued by Microsoft's ASP.NET Application, this cookie stores session data during a user's website visit.
Cookie
__Secure-YNID
Duration
6 months
Description
Google cookie used to store user preferences and support service reliability (e.g., detecting and resolving playback feature issues).
Cookie
AWSALB
Duration
7 days
Description
Used by AWS Application Load Balancer to route requests to the appropriate backend server.
Cookie
fundraiseup_cid
Duration
1 year 1 month 4 days
Description
Identifies a user's browser to detect and prevent fraudulent transactions. Without this cookie, the platform cannot maintain security controls or prevent bad actors from making fraudulent donations.
Cookie
YSC
Duration
session
Description
YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages
Cookie
VISITOR_INFO1_LIVE
Duration
6 months
Description
This cookie is set by YouTube and is used to track user preferences and interactions with embedded YouTube videos.
Cookie
yt-remote-device-id
Duration
never
Description
YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
Cookie
yt-remote-session-name
Duration
session
Description
The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.
Cookie
yt-remote-session-app
Duration
session
Description
The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.
Cookie
yt-remote-cast-available
Duration
session
Description
The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.
Cookie
yt-remote-cast-installed
Duration
session
Description
The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.
Cookie
fundraiseup_func
Duration
session
Description
Stores user preferences and interaction history to enable personalised features. For example, this cookie remembers when a visitor has seen a reminder element or tracks location-based preferences to customise the donation experience.
Cookie
__cflb
Duration
1 hour
Description
The __cflb cookie allows Cloudflare to return an end user to the same customer origin for a specific period of time configured by the customer. This allows the end user to have a seamless experience.
Cookie
salt_recent_post
Duration
1 month
Description
This cookie monitors which web stories the user has read, in order to provide them a list of recently read stories. This cookie is only used to improve the user's experience of our website.
Cookie
VISITOR_PRIVACY_METADATA
Duration
6 months
Description
YouTube sets this cookie to store the user's cookie consent state for the current domain.
Cookie
_fbp
Duration
3 months
Description
Facebook sets this cookie to store and track interactions.
Cookie
_gcl_au
Duration
3 months
Description
Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services.
Cookie
test_cookie
Duration
15 minutes
Description
doubleclick.net sets this cookie to determine if the user's browser supports cookies.
Cookie
__Secure-ROLLOUT_TOKEN
Duration
6 months
Description
YouTube sets this cookie to manage feature rollout and experimentation. It helps Google control which new features or interface changes are shown to users as part of testing and staged rollouts, ensuring consistent experience for a given user during an experiment.
Cookie
yt.innertube::nextId
Duration
never
Description
YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. Used by YouTube to manage internal API requests and interaction data, supporting content delivery, recommendations, and advertising-related optimisation.
Cookie
yt.innertube::requests
Duration
never
Description
YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. Used by YouTube to manage internal API requests and interaction data, supporting content delivery, recommendations, and advertising-related optimisation.
Cookie
NID
Duration
6 months
Description
Google sets the cookie for advertising purposes; to limit the number of times the user sees an ad, to unwanted mute ads, and to measure the effectiveness of ads.