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Cookies

Cookies policy

Version: 4.0
Released: 29 April 2021
Reviewed: 06 May 2025

The Thames Valley Air Ambulance (TVAA) website makes use of cookies to function correctly and to provide the best user experience possible for you, the visitor.

In order to comply with the Information Commissioner’s directives, all non-necessary cookies are disabled as default. Continuing to use our website does not constitute valid consent, and non-necessary cookies are only active once you have given clear consent by opting in.

What are cookies?

A cookie is a small text file stored on your computer that enables us to track the use of our website.

When you visit our website, we will collect data from your computer or other device such as a smartphone or tablet using “cookies”.

Cookies are created by your web browser when you visit our website. Every time you go back to the website, your browser will send the cookie file back to the website’s server. They improve your experience of using our website, for example, by remembering your preference settings so that you are presented with information likely to be most relevant to you, and by measuring your use of the website to enable us to continuously improve our website to ensure that it meets your needs.

Cookies can also be used to show you relevant TVAA content on social media services such as Facebook – these are known as ‘retargeting’ or ‘advertising’ cookies.

Although a majority of cookies do not directly store personal data that could identify you, they may be based on uniquely identifying your browser or internet device to be able to take desired actions, such as providing personalised advertising based off your device’s behaviour on our website.

 

Types of cookies

TVAA’s website makes use of the following types of cookies:

As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

Necessary

These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for such as our donation page cannot be provided. 

Functional

These cookies remember choices you have made on our website in order to improve your experience. This could include your username, language or the region you are in. The information these cookies collect may be anonymised and only apply to your browsing activity on our website.

Performance

These cookies collect information about how you use our website, for example which pages you most frequently visit, or if you receive error messages. These cookies don’t collect any information that could identify a visitor. All the information collected by these cookies is aggregated and therefore anonymous. They are only used to improve how our website works.

Advertisement

These cookies collect information about your browsing habits to make advertising relevant to you and your interests.

 

Manage cookie preferences

You can change your cookie preferences any time by clicking the Consent Preferences button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away. In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.

Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Microsoft Edge: Delete cookies in Microsoft Edge – Microsoft Support

If you are using any other web browser, please visit your browser’s official support documents.