Cookies
Cookies policy
Version: 4.0
Released: 29 April 2021
Reviewed: 06 May 2025
The Thames Valley Air Ambulance (TVAA) website makes use of cookies to function correctly and to provide the best user experience possible for you, the visitor.
In order to comply with the Information Commissioner’s directives, all non-necessary cookies are disabled as default. Continuing to use our website does not constitute valid consent, and non-necessary cookies are only active once you have given clear consent by opting in.
What are cookies?
A cookie is a small text file stored on your computer that enables us to track the use of our website.
When you visit our website, we will collect data from your computer or other device such as a smartphone or tablet using “cookies”.
Cookies are created by your web browser when you visit our website. Every time you go back to the website, your browser will send the cookie file back to the website’s server. They improve your experience of using our website, for example, by remembering your preference settings so that you are presented with information likely to be most relevant to you, and by measuring your use of the website to enable us to continuously improve our website to ensure that it meets your needs.
Cookies can also be used to show you relevant TVAA content on social media services such as Facebook – these are known as ‘retargeting’ or ‘advertising’ cookies.
Although a majority of cookies do not directly store personal data that could identify you, they may be based on uniquely identifying your browser or internet device to be able to take desired actions, such as providing personalised advertising based off your device’s behaviour on our website.
Types of cookies
TVAA’s website makes use of the following types of cookies:
- Strictly Necessary Cookies – these cookies are essential in order to enable you to move around the website and use its features. Without these cookies services you have asked for such as our donation page, cannot be provided. A list of necessary cookies used on our website are provided below:
- Performance Cookies – these cookies collect information about how you use our website. For example, which pages and links you most frequently visit, which do not get used, error messages you received and what caused them. All the information collected by performance cookies are aggregated together to analyse overall patterns rather than individual activity, with the aim of improving our website.
As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.
These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for such as our donation page cannot be provided.
| Cookie |
Duration |
Description |
| hmt_id | 1 month | Stores a unique identifier to distinguish visitors for bot detection. Supports fraud prevention by identifying suspicious or automated behavior and reducing abuse on the website. This is a third party cookie. |
| wt_consent | 1 year | The WebToffee GDPR Cookie Consent plugin sets this cookie to store the user’s consent preferences, allowing the website to recognise those choices on future visits. The cookie does not collect or store any personal or identifiable information about the visitor. This is a first party cookie. |
| wpEmojiSettingsSupports | session | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user's browser can display emojis properly. This is a first party cookie. |
| PHPSESSID | 3 months | This cookie is native to PHP applications. The cookie stores and identifies a user's unique session ID to manage user sessions on the website. The cookie is a session cookie and will be deleted when all the browser windows are closed. |
| rc::a | never | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. This is a third party cookie. |
| rc::c | session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. This is a third party cookie. |
| VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user's cookie consent state for the current domain. This is a third party cookie. |
| AWSALBCORS | 7 days | AWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. This is a third party cookie. |
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. This is a third party cookie. |
| _GRECAPTCHA | 6 months | Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks. This is a third party cookie. |
| rc::f | never | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. This is a third party cookie. |
| rc::b | session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. This is a third party cookie. |
| m | 1 year 1 month 4 days | Stripe sets this cookie for fraud prevention purposes. It identifies the device used to access the website, allowing the website to be formatted accordingly. This is a third party cookie. |
| __stripe_mid | 1 year | This cookie is set by Stripe payment gateway. This cookie is used to enable payment on the website without storing any payment information on a server. This is a first party cookie. |
| __stripe_sid | 1 hour | This cookie is set by Stripe payment gateway. This cookie is used to enable payment on the website without storing any payment information on a server. This is a first party cookie. |
| ASP.NET_SessionId | session | Issued by Microsoft's ASP.NET Application, this cookie stores session data during a user's website visit. This is a third party cookie. |
| __Secure-YNID | 6 months | Google cookie used to protect user security and prevent fraud, especially during the login process. This is a third party cookie. |
| fundraiseup_cid | 1 year 1 month 4 days | Identifies a user's browser to detect and prevent fraudulent transactions. Without this cookie, the platform cannot maintain security controls or prevent bad actors from making fraudulent donations.
Legal basis (GDPR): Art. 6(1)(f) — Legitimate interest in preventing fraud and ensuring platform security.
This is a third party cookie. |
These cookies remember choices you have made on our website in order to improve your experience. This could include your username, language or the region you are in. The information these cookies collect may be anonymised and only apply to your browsing activity on our website.
| Cookie |
Duration |
Description |
| __Secure-YEC | past | YouTube sets this cookie to stores the user's video player preferences using embedded YouTube video |
| VISITOR_INFO1_LIVE | 6 months | This cookie is set by YouTube and is used to track user preferences and interactions with embedded YouTube videos across websites. This is a third party cookie. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. This is a third party cookie. |
| ytidb::LAST_RESULT_ENTRY_KEY | never | The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future. This is a third party cookie. |
| yt-remote-device-id | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. This is a third party cookie. |
| yt-remote-session-name | session | The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video. This is a third party cookie. |
| yt-remote-fast-check-period | session | The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos. This is a third party cookie. |
| yt-remote-session-app | session | The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player. This is a third party cookie. |
| yt-remote-cast-available | session | The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player. This is a third party cookie. |
| yt-remote-cast-installed | session | The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video. This is a third party cookie. |
| fundraiseup_func | session | Stores user preferences and interaction history to enable personalized features.
For example, this cookie remembers when a visitor has seen a Reminder element or tracks location-based preferences to customize the donation experience.
Legal basis (GDPR): Art. 6(1)(a) — User consent
This is a third party cookie. |
| __Secure-YEC | past | YouTube sets this cookie to stores the user's video player preferences using embedded YouTube video. This is a third party cookie. |
| __cflb | 1 hour | The __cflb cookie allows Cloudflare to return an end user to the same customer origin for a specific period of time configured by the customer. This allows the end user to have a seamless experience (for example, this cookie is used for keeping an end user’s items in a shopping cart while they continue to navigate around the website). This cookie is a session cookie that lasts from several seconds up to 24 hours. This is a third party cookie. |
| salt_recent_post | 1 month | This cookie monitors which web stories the user has read, in order to provide them a list of recently read stories. This cookie is only used to improve the user's experience of our website. This is a first party cookie |
These cookies collect information about your browsing habits to make advertising relevant to you and your interests.
| Cookie |
Duration |
Description |
| _fbp | 3 months | Facebook sets this cookie to store and track interactions. This is a third party cookie. |
| _gcl_au | 3 months | Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services. This is a third party cookie. |
| test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user's browser supports cookies. This is a third party cookie. |
| __Secure-ROLLOUT_TOKEN | 6 months | YouTube sets this cookie to manage feature rollout and experimentation. It helps Google control which new features or interface changes are shown to users as part of testing and staged rollouts, ensuring consistent experience for a given user during an experiment. This is a third party cookie. |
| yt.innertube::nextId | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. This is a third party cookie. |
| yt.innertube::requests | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. This is a third party cookie. |
| NID | 6 months | Google sets the cookie for advertising purposes; to limit the number of times the user sees an ad, to unwanted mute ads, and to measure the effectiveness of ads. This is a third party cookie. |
Manage cookie preferences
You can change your cookie preferences any time by clicking the Consent Preferences button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away. In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US
Microsoft Edge: Delete cookies in Microsoft Edge – Microsoft Support
If you are using any other web browser, please visit your browser’s official support documents.